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Digital Marketing

Google Analytics ‘Not Provided’ – The Future For SEO Keywords

If you’ve been looking at your keyword data in Google analytics, you will of course be aware of the frustrating ‘not provided’ section. Sadly it’s becoming much more dominant in terms of percentage and we suspect the future outlook is bleak; with all keywords being hidden from SEO professionals. Google’s decision not to display this data could be more detrimental than either the Penguin or Panda updates were. Many websites suffered terribly when these updates were rolled out, many of which have still not fully recovered.3 APIs for Automating Keyword Research | by Derek Hawkins | The Startup |  Medium

How will this affect how you do your SEO in future?

Accepting that keyword data will be going for good is a start. Try to ascertain the best approach to this new playing field; delve deeper into page metrics and performance to see what the real driving force of your website revenue and conversion is keyword research tool api.

Are keywords still important?

Absolutely! Keyword searches are what users type to find things, unless something really radical in search happens I don’t see that changing. You will still optimize your pages for key phrases and monitor your page rankings, if you can see you rank well for a term you optimized on, then there’s a good chance that’s the keyword that’s driving your traffic for that landing page.

What other methods and tools can be deployed to get around the ‘not provided’ issue?

Google Webmasters is a good place to start but has its limitations. You can’t compare years, nor can you access data more than two months old. However there is additional information provided which isn’t in your analytics, so it’s well worth looking. There is also useful data on video, image and mobile search too. Google Core reporting API is another useful tool for getting the data into Excel to extrapolate your data.

What is the impact in terms of reporting?

Anyone who has used an SEO agency knows that keyword rankings dominate the reports so this will affect reporting immensely. Clients will need to be educated and convinced that it’s due to the SEO team’s efforts in writing, syndicating content and social media that is actually driving the traffic.

Conclusion

Content is king, as we all now know, and this change validates that strategy now more than ever. Writing great and compelling content will not only improve your rankings, it will force marketers to be more creative and produce better websites. I can see why Google has made this decision, but I will sorely miss having access to my keyword data.

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Digital Marketing

WordPress Hosting With InMotion Web Hosting

With all the web hosting services around, choosing the best hosting company is not that easy at all. However, if you know what you want and what you need, you can easily establish a set of criteria which will guide you in selecting a hosting company.

6 Best WordPress Hosting in 2020 (Top WordPress Hosting Comparison)

The important factors that should be considered in choosing a web host include bandwidth, disk space, domain, supported features, and of course, cost. On the other hand, most website owners today give more importance on the support features that hosting services offer, most especially WordPress.

WordPress is actually a powerful publishing platform that is preferred by most people because it offers a publishing experience which is pleasant, appealing top wordpress hosting, and easy. It is most often used as a blog publishing application which is powered by MySQL and PHP. Due to its user friendly features, WordPress has become very popular with bloggers and webmasters. In fact, it is the most popular Content Management System today.

Since most websites require Content Management System, WordPress is hosted by most web hosting companies including InMotion. InMotion is a web hosting company that has been delivering quality services since 2001. Aside from the awesome features that InMotion offers, the company also offers outstanding customer support. Moreover, they offer a wide range of products with affordable and reasonable rates. To top it all, every hosting plan comes with a 24/7phone and email support.

In addition, InMotion offers four different plans which are just perfect for various hosting needs. One of these is the personal web hosting plan which is cheap and affordable. Basically this plan is sufficient for web page hosting and small scale hosting needs. However if you have bigger hosting needs, you can opt for the virtual private server, or dedicated server.

Moreover, another amazing feature of InMotion’s WordPress hosting is its hosting community which houses various forums and discussions on various issues concerning WordPress. As such, you can find a lot of information as well as discuss with other members some challenges which you might be experiencing. Moreover, you can also learn some tips, techniques, and updates in this hosting community.

On the other hand, this web hosting company has become popular for its WordPress Hosting as well. Since hundreds of thousands of web designers and web developers are working on WordPress plugins and templates, this has become an important consideration in choosing a web hosting company.

Generally, WordPress blogs use RSS feeds which often end up in traffic. Thus, in order to ensure the success of these blogs, you should choose a hosting service that makes WordPress hosting simple and easy. Because of the size, quality, and location of InMotion hosting, you can be up and running in just a few minutes. To top it all, with this hosting service, you are confident and assured that all of your hosting needs are satisfactorily met.