55+ Jaw Dropping App Usage Statistics in 2024 [Infographic] - Marketing Scoop (2024)

55+ Jaw-Dropping App Usage Statistics for 2024 [Infographic]

Introduction
It‘s hard to imagine a world without mobile apps. In just a few short years, these handy little programs have completely transformed the way we work, play, shop, and stay connected. From checking the weather to ordering dinner to meditating and everything in between, there‘s an app for almost anything you can think of.

But just how popular are apps? How much time do people really spend on them, and how much money do they generate? And with millions of apps available across multiple app stores, how many new ones are being released every day?

To answer these burning questions and more, we‘ve compiled the ultimate list of app statistics for 2024. Drawing from the latest industry reports and projections, this data offers a fascinating snapshot of the current app landscape – and a glimpse into its future.

Whether you‘re an app developer looking to spot the next big trend, a marketer eager to reach mobile-obsessed consumers, or just a curious tech fan, these 55+ app stats are bound to blow your mind. So sit back, relax, and get ready to discover just how much apps are taking over the world.

App Market Growth & Revenue
Let‘s start with the big picture. Just how massive is the app industry, and how much is it projected to grow in the coming years? The numbers are staggering:

• As of Q1 2024, there are 14.8 million apps available across the Google Play and Apple App Store, up from 8.9 million in 2022. (Source: Statista)

• By 2025, the global app market is projected to hit $612 billion in revenue, a CAGR of 14.6% from 2021. (Source: ResearchAndMarkets)

• Consumer spending on apps reached a record $320 billion in 2023 across iOS, Google Play and third-party Android app stores, up 17% YoY. (Source: data.ai)

• Mobile gaming apps are set to surpass 70% market share in global gaming revenue by 2025. (Source: Newzoo)

And when it comes to the most popular types of apps, it‘s a mix of old and new categories leading the pack:

(Source: Statista)

While games still dominate in terms of downloads and revenue, app usage statistics show significant growth in previously niche categories like education, health & fitness, and financial services since the COVID-19 pandemic.

App Usage & Download Trends
Now for the moment of truth – just how much are people really using all these apps? The average smartphone user now has a mind-blowing 120+ apps installed on their device. (Source: Simform)

But of course, not all those apps get opened regularly. Here‘s a breakdown of key usage metrics:

• App downloads worldwide reached 276 billion in 2023, up 11.4% YoY. (Source: data.ai)

• In 2024, smartphone users are spending an average of 5.4 hours per day using apps. (Source: eMarketer)

• Mobile apps now account for 75% of total digital minutes in the US. (Source: Comscore)

Digging deeper into app usage demographics also reveals some interesting generational differences. For instance:

• Gen Z spends an average of 4.6 hours per day in non-gaming apps compared to 3.5 hours for Baby Boomers. (Source: data.ai)

• The Gen Z app user base grew 11% from 2021 to 2022, while Millennials grew just 3%. (Source: Comscore)

• Gen Z overwhelmingly prefers apps for entertainment & content consumption, while older users lean on apps for utilitues & productivity. (Source: Snapchat)

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App Development & Creation
With millions of apps out there and more launching every day, it‘s clear that app development is in high demand. But just how fast is the app ecosystem growing?

• 3,405 new apps are released on the App Store every day, which equates to about 1.24 million per year. (Source: TechJury)

• For Google Play, those numbers jump to 7,790 apps released per day or 2.84 million annually. (Source: Statista)

• As of Q1 2024, 2.7 million apps have been removed from the App Store for inactivity, lack of updates, or guideline violations. (Source: Sensor Tower)

All this frenzied app development comes at a cost. So what does it take to successfully bring an app to market?

• The average app development timeline is 4-8 months from planning to launch. (Source: Emozzy App Cost Calculator)

• App development costs range from $50,000-$280,000 depending on the app‘s size, complexity and features. (Source: Business of Apps)

• Design, development and deployment comprise just 35% of the total cost of app ownership – the rest goes to ongoing maintenance, updates, and marketing. (Source: Mobile App Daily)

With demand for apps growing by the day, the number of app developers worldwide is also on the rise:

• There are currently 31 million software developers around the world, 14 million of whom are focused on mobile app development. (Source: Slashdata)

• By 2025, the global number of app developers is set to grow to over 38 million. (Source: Daxx)

Emerging App Trends & Forecasts
So what does the future hold for the world of apps? Several exciting trends are on the horizon that could change the game in the coming years:

Mobile Commerce & Payments

• 78% of retail website visits already come from mobile devices, but apps are set to play a bigger role in m-commerce. (Source: Dynamic Yield)
• In-app purchases make up 50% of mobile spending, generating $261 billion in 2024. (Source: eMarketer)
• 1.9 billion people are expected to use mobile payments by 2025, up from 1.5 billion in 2022. (Source: Boku)

On-Demand & Delivery Services

• The on-demand app market is projected to hit $335 billion by 2025. (Source: PwC)
• Food delivery, ride sharing, and home services apps exploded in popularity during the pandemic and show no signs of slowing down.
• DoorDash saw orders increase 250% YoY in Q3 2020 alone. (Source: Second Measure)

AI, AR, VR & IoT Integration

• The market for AI-powered apps is forecasted to reach $125 billion by 2025. (Source: reportlinker)
• AR active devices are projected to hit 1.7 billion worldwide by 2024, unlocking huge potential for AR-based apps and features. (Source: Statista)
• The IoT app development market is expected to grow at a CAGR of 13.4% from 2019 to 2025 to enable smart home, city and industry use cases. (Source: mordorintelligence)

Subscription-based models

• In 2023, 93% of non-game app publishers offered a subscription option, up from 79% in 2019. (Source: Sensor Tower)
• The top subscription apps saw revenue grow 36% YoY in 2022 to $22.8 billion across the App Store and Google Play. (Source: Sensor Tower)

5G Connectivity

• 5G is predicted to cover 40% of the globe by 2024, enabling richer app experiences like 4K streaming and real-time interactivity. (Source: Ericsson)
• 5G apps are projected to generate over $375 billion in direct economic output by 2030. (Source: telecomsintelligence)

Conclusion
The numbers don‘t lie – apps have become an inescapable part of our daily lives, and their impact is only set to grow in the coming years. From the staggering amount of time we spend using them to the billions in revenue they generate, these app usage statistics paint a vivid picture of a world that is increasingly reliant on these small but mighty programs.

For businesses, these trends present both challenges and opportunities. On one hand, the sheer volume of apps available makes it harder than ever to stand out in a crowded market. But on the other, the rising demand for specialized apps and features opens up endless possibilities for innovation and growth.

The emergence of game-changing technologies like 5G, IoT, and AI will also usher in a new era of immersive, intelligent, and instantaneous app experiences. As more of our lives move online and on-the-go, the most successful apps will be those that can leverage these breakthroughs to offer personalized, predictive, and seamless services.

But perhaps most exciting of all is the democratizing effect that apps have had on everything from entrepreneurship to social activism. With just a few taps, anyone with a great idea and some coding skills can now reach a global audience and make a real impact. As we‘ve seen with the rise of mobile banking in developing nations and the role of social media in political movements, apps have the power to drive meaningful change in the world.

So while the mind-boggling numbers in this article may seem daunting, they also represent an incredible opportunity for app creators and users alike. By staying on top of the latest trends and pushing the boundaries of what‘s possible, we can harness the power of apps to build a more connected, innovative, and equitable future.

One thing‘s for sure – if these app usage statistics are any indication, we‘re in for one wild ride. Buckle up!

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